2003 UCLA J.L. & Tech. Notes 14

Is 'Mundane Novelty' No Longer an Oxymoron?
by Sara Jasper

Abstract:
It may sound incredible, but a patent was recently awarded to a peanut butter and jelly sandwich. This article is a comment on the state of the United States patent system.

Great inventions have changed the world, fueling the advancement of science, forging new industries, igniting the popular imagination, and improving the overall quality of life in society. A controversial newcomer recently joined the ranks of the light bulb, telephone, and the television, innovations upon which the United States Patent and Trademark Office (USPTO) has bestowed its official approval and protection: Patent No. 6,004,596, the crustless peanut butter and jelly sandwich.1 The legal dispute over the sandwich patent suggests that the United States' current system of awarding patents is in need of a serious overhaul.

Article I, section 8 of The Constitution of the United States gives Congress the power to enact laws relating to patents, and provides that "Congress shall have power . . . to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries." A patent for an invention thus vests the inventor with a legally protected property right, usually for a period of 20 years. The stated mission of the United States Patent and Trademark Office (USPTO) is to represent the government in all domestic and global aspects of intellectual property, through the preservation, protection, classification, and dissemination of patent information.2

Supreme Court Justice Noah Swayne in 1880 set a high standard for the awarding of a patent when he wrote that a patentable invention should be inspired by "a flash of genius." However, the standard has been lowered substantially since then, such that a new patent need only be "non-obvious." So what of the crustless peanut butter and jelly sandwich? Although people have been enjoying peanut butter and jelly sandwiches for decades, sometimes with the crusts removed, David Geske and his friend Len Kretchman, of Fargo, North Dakota, insist that the crustless peanut butter and jelly sandwich was invented in 1995, when they were preparing lunch for their finicky children. The two created a product called the Incredible Uncrustable, a version of the sandwich with the crust trimmed and the edges folded over. Greske and Kretchman sold their product to jam manufacturer Smucker, which is now embroiled in a legal dispute with Albie's, a small company selling a similar product on the market.3 Albie's sued Smucker to have the patent deemed invalid. Shortly thereafter, Smucker countersued for patent infringement.4

The battle over the Uncrustable raises numerous questions about the future and relevancy of the USPTO. Has the granting of a patent lost its significance if a humble sandwich can rise to the plane of intellectual property? Is there an alternative way to protect the development of new technologies from illegal use? Although in today's media-driven world, imitation seems to swallow up innovation more often than not, one can only hope that there may still be a place for special recognition of that rare "flash of genius" that truly deserves the prestige and security of Constitutional protection.

 

Footnotes

1. For a more complete commentary, as well as an enlightening array of other bizarre patents, see David Streitfeld, This Headline Is Patented, L.A. TIMES, Feb 7, 2003, at A1, available at http://www.chicagotribune.com/technology/local/chi-0302,0,7319176.story
2. United States Patent and Trademark Office, http://www.uspto.gov/web/offices/pac/doc/general/index.html#functions.
3. View the patent-protected PB & J at http://www.smuckers.com/fg/pds/default.asp?groupid=3&catid=46. For more hard-to-believe endorsements by the USPTO, see http://www.totallyabsurd.com/.
4. See Albie's Foods v. Menusaver, Inc., 170 F. Supp. 2d 736 (E.D. Mich. 2001).

 

 

 

 

 

 


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